International Beauty Expo Nevskie Berega

Saint Petersburg International Beauty Expo NEVSKIE BEREGA is one of the largest exhibitions in Russia, which takes place in St.‑Petersburg two times a year.

Target audience:

Heads of the companies-distributors, directors of salons and beauty centers, hairdressers and hair stylists, beauty therapists, nail-designers, make-up artists, pedicure masters, directors of professional beauty shops and many other beauty-orientated professionals.


100 000 people within 3 days of the exhibition, more than 50% of them are experts.

Saint‑Petersburg International Beauty Expo NEVSKIE BEREGA includes:

  • International Professional Beauty Exhibition
  • The International Competitions on Hairdressing Art, Nail design and Make-up
  • The Business program for all beauty orientated professionals.
  • Bright trade shows
1 500+brands on expo
1 500 000tickets for event
20 000daily visitors
3 000championship participants
10 000+sq. meters exhibition area

The organizer is a Public Fund of promoting Cosmetology, Hairdressing and Esthetics NEVSKIE BEREGA, which is the only organization in Russia that runs an event of such scale and format and integrates:

– More than 350 leading companies of the industry of beauty, among them are the world famous brands: Wella, Londa, L’Oreal, Matrix, Solinger, Keune, Schwarzkopf, Estel Professional, and Kasho.

– Best schools of hairdressing Academy Sassoon, Academy Tony&Guy, Patrick Cameron, Sergey Zverev’s school, Alexandr Krashenninikov’s school.

NEVSKIE BEREGA is the unique one in the industry of beauty, which is included into the list of official and significant events of a cultural life of Russia according to the order of the Administrative office of the President.

International Beauty Industry Exhibition «Nevskie Berega» occupies more than 10 000 sq. m. of exhibition area, 3 floors of the St-Petersburg Sport and Concert Complex. The exhibition attracts more than 20 000 visitors a day.

Beauty Expo general themes:

  • Professional cosmetics
  • Sun decks and suntan products
  • Equipment for beauty salons
  • Cosmetology equipment
  • Professional tools for face and body care
  • Nail design and care products
  • Hairdressing equipment
  • Professional hair cosmetics
  • Decorative cosmetics

Exhibitors by subject

Competition on Hairdressing art, Nail-Design and Make-up within the frames of the Beauty Expo are one of the most important competitions for hairdressers, stylists, and nail and makeup artists. This fact is proved by the tremendous level of competitive works and quantity of participants – more than two thousand competitors. The star structure of jury and the special system of refereeing excluding bias and errors, allow competitors to achieve the highest results.

  • Hairdressing nominations
  • Nail design nominations
  • Makeup nominations
  • Body art nominations
  • «Full Fashion Look» competition
  • Fashion City competition

The Competition Prize Fund is more than 100 000 Euro. Rewarding of prizewinners and final rewarding takes place on the last day of the Expo. Not only participants, but their models as well are awarded with cups or prizes for 1, 2 and 3 places. There will be a spectacular struggle for medals made of pure gold, silver and bronze, best of the best will present their works, and visitors will personally see the process of creation of the present works of art.

Heads of companies and representatives of creative intelligence meet at Show to plunge into the world of fashion, beauty, arts and to discuss development tendencies of beauty business.

Awarding Ceremony on the main stage is accompanied by demonstration of bright show programs of the leading companies and well-known stylists. The huge podium attracts up to 10 thousand spectators on tribunes.

The International Beauty Expo spent by the Public Fund «Nevskie Berega» are supposed to reveal and support young talents from big cities as well as from the most remote regions of Russia, to help them to appear on the international stage and adequately represent our country on many podiums of the world.


Public Fund of Promoting Cosmetology, Hairdressing and Aesthetics
Organizing committee:
International Beauty Expo NEVSKIE BEREGA
Russia, 191119, Saint Petersburg
Ligovsky pr., 94, building 2, Office 514
Phone/ Fax: +7(812) 305-37-67
Please, ask for the information: +79219465805 (WHATS AP, VIBER, TELEGRAM) Tatiana
Skype: Tatiana_shevtsova421